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If you’re running a business, or posting on social media, I’m sure you will have heard the advice to create more video content. It’s a well-known fact that in 2021, the way to gain more followers and better social media reach is through video marketing. But if you’re not used to creating this type of content or don’t have fancy equipment, how can you improve your video quality? Here’s five ways to get better results through your videos.
First things first; plan out what your objectives are, and what you’re trying to get across with your video. 500 hours of video are uploaded to YouTube every minute worldwide so you want to make sure your potential customers understand what you do, and how you can help them, within the first 10 seconds of your video.
According to a recent survey, 69% of internet users view video with the sound off in public places. That means you’ll want to be adding subtitles to your videos to increase the length of time people watch them.
Platforms such as Facebook and YouTube also have inbuilt captioning which you can use, and there are also a number of third-party transcription services available which will take your audio files and turn them into captions.
I advise my clients to edit their auto-generated captions to ensure 100% accuracy. If you would like my recommendations and a guide to how much you should be paying for subtitling your videos, please drop me a line at louis@louiswebsdale.co.uk and I will be able to advise you.
One of the common problems with video marketing is that the audio quality is sometimes not great. This is important as you only have a few seconds to make an impact with the viewer. I recommend buying a tripod to ensure your device is stable, and a wireless microphone. This will help you ensure your voiceover is audible and that the viewer can understand and hear what you are saying.
Brand consistency is everything – you want to make your prospect customers get a consistent message across all marketing channels and one of the best ways you can do this to improve your video quality is to include an intro and outro screen.
I recommend using Adobe After Effects to create these but if you do not have the software (it is quite expensive!), I can create a branded intro and outro screen featuring your video title, your logo and your contact details. Contact me here if you would like a no-obligation quote.
The good news is that you do not need to create a Steven Spielberg blockbuster to improve your video quality. The ideal length of a video for social media in 2021 is two minutes or less.
Don’t worry too much if you have some ‘umms and ahhhs’ in your videos either; it’s natural, especially when you are just starting out. I remove these for my clients to improve the quality of their videos, and help them deliver a polished message to their prospect customers.
I hope those five tips helped. Remember, everybody starts somewhere and you can keep improving your video quality over time. If you need a helping hand or are worried about some of the more technical aspects, do get in touch and we can talk through the different ways to improve the quality of your videos, without it costing you an arm or leg and without you having to download lots of expensive video editing software.
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We will work closely together for the entire process so that you do not feel alone, ensuring that we are on the same (web)page at all times 😉
I’d love to hear what you’re hoping to achieve for your project and any questions or requirements you may have.
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Hi, I’m Louis and I work with business owners who need help with their website or video content.
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