
You would have heard the adage,” content is the King” and using it to your advantage will guarantee good business. In this blog, we will discover how your existing content can be used to make more profit, which is known as content repurposing. This can be done by using them on different platforms, for different audiences and by tweaking their formats.
So, let’s get started without further delay.
We go through a stepwise approach for repurposing your content and making it count in a different way. You need to follow this approach religiously to get the best results.
The first step in content repurposing is to know what you want to achieve and whom you are targeting. Keep this at the centre of everything you do to repurpose your content.
Carefully examine your library containing all the content generated so far. Classify it in terms, good performing, average performing and bad performing content.
Identify other platforms where your good performing content can be repurposed by making slight alterations. For average or bad-performing content, identify other platforms where it can do well. Some content may not perform well as it is not suitable for that platform.
Your existing content may need updates if it is not generated recently and hence you need to be careful before repurposing it. Carefully check each piece of content to know whether it is relevant at present or needs updating.
Once the content has been checked thoroughly and changes to be done identified, make the necessary changes.
In this digital world, there are multiple platforms for showcasing your content. However, you need to be careful while choosing your format, as the same content may not do well across platforms.
For example, a blog post that has done well can be converted to a video tutorial with infographics. This can be used on platforms like YouTube, Facebook, or Instagram pages of your business.
Similarly, a video of an interview can be converted into written content in the form of a blog and posted on your website.
You can never be sure about the performance of content that has been repurposed on another platform. So, you need to keep track of the metrics involved to know the performance.
These metrics include traffic generated, engagement, shares, leads, and conversions. A careful analysis of these metrics will tell you which content performed well on which platform/s.
Make use of these insights for future repurposing of content and analyse results on a frequent basis.
Content repurposing is a repetitive process, as you need to experiment with different formats, platforms, and audiences. What works today may not work after a couple of months, and hence, you cannot rest on your laurels.
You have to be on your toes to find out what resonates with your target audience. The only way to do this is by constantly analysing results and making changes to your content as per audience’s likes and dislikes.
Having seen what content repurposing is and how to do it in a step by step process, now let’s have a look at different types of Content.
Let’s have a look at different content types and their characteristics. This will make your repurposing task easier and more effective.
Blog Posts/Articles: They are the most used form of content on the web and can deliver a lot of information to the target audience. Blog posts/articles can be used for promoting your products/services or to educate the audience on a particular topic.
They can get you a lot of organic traffic and ROI, if it is used as part of content marketing.
Podcasts: Although podcasts were not very popular a few years ago, there are millions of podcasts available at present, on diverse topics. There are many people who do not enjoy reading and podcasts provide them with an alternative to know about your products/services.
Audiences can even listen to podcasts while working out in the gym or walking.
Email: For businesses who continuously come up with new products/services, a frequent email newsletter will be an ideal type of Content. These emails are short and sweet and can easily be created.
Email campaigns are used to send a series of emails to subscribers in order to convince them to buy your products/service.
Videos: They are the most popular form of content and watched by millions every day. Like podcasts videos can be consumed while performing some other passive activity. They are a better choice for keeping the audience engaged for longer duration.
Product-based businesses create videos demonstrating the installation and use of their products and post the link on their web pages or social media pages.
Social Media Posts: The use of social media is increasing by the day and its consumer base is huge and transcends borders. No surprise, businesses of all sizes have their social media accounts to reach out to existing customers and potential ones.
Social media platforms like Facebook, Instagram, YouTube, LinkedIn are unique and none is exactly the same as any other, giving businesses to choose a platform based on their needs & target audience.
Case Studies & Client Profiles: Case Studies are an ideal way for businesses to showcase how their products/services have been utilized by their clients to increase sales or profits.
They are a great way for B2B companies to promote themselves.
Client Profiles provide a detailed description of a company’s clients along with the products/services they consume.
White Papers & Reports: White papers and reports are basically a summary of research work done by a business in their domain. They have statistics, images, charts, graphs and infographics which depict the results of the research work done.
They can be used to convince potential customers to purchase products or services.
So, that brings us to the end of our discussion on content repurposing and getting mileage out of it. Content repurposing, if done correctly, can not only increase sales but also save a lot of time for your content marketing team. This freed up time can be used for coming up with fresh Content.
We have also gone through different types of content and their unique characteristics. You have to take a call on which content type to use, based on your domain and products/services. Success depends on choosing the right content for the right platform.
What works today may not work tomorrow, so repurpose your content after a thorough analysis of market trends.
So, that brings us to the end of the content repurposing process. Are you sure?
No, this process never ends…
Victor Ortiz is a contentMarketer with GoodFirms. He likes to read & blog on technology-related topics and is passionate about traveling, exploring new places, and listening to music.
Sign up to receive each new helpful article straight to your inbox!
The Best 8 AI Plugins for WordPress in 2025
If you want to stay ahead of the game, these 8 AI plugins for WordPress should definitely be on your radar.
What Does It Mean to Create an Interactive Website?
An interactive website has responsive user interface (UI) elements visitors can engage with. It goes beyond displaying information, listing products or demonstrating value. Instead, it makes the user experience something more.
How Do I Find The Best Website Designer Near Me in 2025?
Finding the right website designer near you can feel daunting, but it’s crucial to ensure your online presence stands out in 2025.
We’d love to hear what you’re hoping to achieve from your project and any questions that you may have.