How to speed up your website

A website that is slow to load could be the difference between you landing a new customer, and not. It’s really that ‘make or break’ nowadays. 

The latest study by Forrester Consulting says that a mere two seconds is the new threshold in terms of how long the average online shopper will wait for a website to load. Add to that the fact that 40% of retail customers will not wait more than three seconds before leaving a site, you’ll want to know how to ensure you don’t lose traffic and potential customers. Here are my five top tips on how to speed up your website.

Table of Contents

How do I check the speed of my website?

Firstly, take a speed test – Google offer a free one here. Once you have that information, you’ll be able to work through what needs to happen in order to be able to speed up your website. Typical problems include image compression and plugin issues.

What is image compression?

Image compression is used to ensure images load quickly, without losing too much definition. One of my clients Jaspreet Garg came to me when her website was slow to load and I was able to reduce the loading speed to 7.5 seconds to 3.7 seconds by using image compression techniques.

If the results on your Google test include this problem, drop me a line at louis@louiswebsdale.co.uk and I can run the same improvements for you too.

How do I find unused images on my website?

Images that are being stored in your website’s image library but that aren’t being used, can cause your website to run more slowly. Run a check on your website regularly to make sure you don’t have any unused images – if you’re not sure how to do this, let me know and I can run a quick scan for you.

How do you update plugins?

One of the most important things you can do to speed up your website is to run regular plugin updates. This ensures that your website is working at its optimum speed. You also run the risk of being hacked if your website plugins are not up to date. This is a task that should be carried out monthly as minimum.

How do I install WordPress optimisation?

There are several plugins that will optimize your WordPress site automatically. These include third-party plugins such as WPRocket and WPOptimize. Depending on which plugin you choose, you may have to pay a monthly fee, and I can advise you on what you should expect to pay. 

Should I delete inactive plugins?

Removing inactive plugins is always a good idea, for both speed and security reasons. If you are worried about breaking something, or don’t feel confident about pressing the delete button, do get in touch and we can have a quick chat about which plugins are safe to delete.

I hope that helps. Once you have the results of your speed test, by carrying out these actions, you will see an improvement in the load speed which in turn, should lead to prospects staying on your site for longer. As always, if I can help, do let me know via my contact page or by booking a call here

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