SEO Essex: Improve Your SEO For Your Website

SEO or Search Engine Optimization is the process in which a website is optimized for search engines, such as Google, in order to increase traffic to the website. This is essential for the amount of traffic to a website as 75% of searchers never click past the first page of results (according to Forbes). Therefore, if your website is not optimized, you will lose a lot of potential visitors to your website – potential customers. Here are some tips to improve your SEO in Essex.

Create Your Google My Business Listing

SEO Essex Tip 1 - Google My Business

Google My Business is a free service offered by Google which gives business owners the ability to create a listing for their business which can be viewed online when searching for the name of the business. Google My Business also gives you the ability to add your location, working hours, how to book appointments and reviews for customers to write; you can see a glimpse of my listing on the left.

Creating a GMB listing gives your business a much greater presence online when someone searches for you or a product/service that you offer. Having a listing also improves the professionality of your business as visitors may wonder why you do not have a listing as most businesses do. 

Some of the most important aspects of the listing are as follows:

  • Reviews – reviews act as proof to visitors that your business is reliable and that they should work with you. You can get a review link which you can share to customers for them to post a review.
  • Posts – posts act in the same way as other social media channels, giving you an area to share content from your business
  • Images – images allows you to create a business page that stands out from other Google listings. Keeping the images on your listing actively updated will lead to Google favouring your business listing above others.

Link Building

SEO Essex Tip 2 - Link Building

Link building is the process in which the number of links pointing towards a website is increased, also known as backlinks. This increases your website’s ranking and authority on Google as Google sees a website with more backlinks as more relevant to a website with the same content but without the links.

Some ways to increase your website’s backlinks are as follows:

  • Business Directory Submissions – by submitting your website and business to local business directories, you will gain links from their website and also get your business known in the local area. Here are some examples of directories that you could submit your business to: thehillel.org Directory and Free search engine submission.
  • Creating Brilliant Content – by creating unique content, individuals or businesses will link to your post or page that they find intersting, again increasing the number of links to your website.
  • Networking – by networking, you can offer links from your website to another business owner if some of their content is relevant to your website. As a result, the business owner may then offer to link back to your website.

Yoast SEO Plugin

SEO Essex Tip 3 - Yoast SEO Plugin

The Yoast SEO plugin is the most used plugin for WordPress websites which helps with SEO. It provides users with many aspects and tips on how to improve their SEO, here are the most important features that it offers:

  • Page SEO – the plugin allows users to look at their SEO for specific pages, posts, archives and categories, giving tips on what needs to be improved for that piece of content. 
  • Sitemap Creation – the plugin offers sitemap creation; sitemaps can be uploaded to Google Search Console to improve your website’s visibility on Google.
  • Readability – the plugin also offers tips on how to improve the structure and style of written content. 

Hopefully those tips will be useful when trying to improve your SEO in Essex which will lead to more traffic to your website and potential customers! If you did have any questions about SEO or how to improve your SEO in Essex, feel free to contact me or email me.

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