Which Pages Should Your 5 Page Website Have?

A 5 page website is the status quo nowadays, leading to websites which are simple and quickly give the visitor the information that they are looking for. However, how do you know which pages your 5 page website should have? Here is a guide of the most essential 5 pages for your website.

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Tips Before Deciding On Your Website’s Pages

It can be difficult when launching a new website. There are a lot of things which come together to produce the finished site; this can become overwhelming if you do not know where to start. And so, here are some quick and easy tips to make the initial website creation process easier so that you can give a website designer a clear and consistent idea.

  1. Outline your key services/products – this will give you and the website designer a starting point to the mapping out the pages of your website so that you are not stuck on what to include on the service page.
  2. Arrange existing content – If you arrange existing content that you have already created for your business into the pages for your website, you will save a lot of the work and time that you would have spent creating content. Split the content into content about you, content about your products and services and create short snippets of the content for the homepage.
  3. Look at competitors in your field – Of course do not copy the content of other websites in your field but doing some research into what competitors include on their website could help you see what is relevant to include and what is not.
  4. Ask me! – I am always here to give my advice on your website and what you should include within it. I know it can feel like a lot of work and overwhelming when launching a new website but by creating a plan of your site’s initial pages and tackling each page at a time, the process will become less daunting.

5 pages is a good number to launch your website With because it keeps things simple initially – Initially, a 5 page website gives you a simple and snappy online platform to show your customers and get you ranking on Google. Of course, as time goes on, more pages can be added as your business’ products and services expand but to start off with, keep things simple. 

As well as adding more pages, your blog page will give a space for consistent additional content to your site, keeping it updated and relevant to visitors coming to the site.

The 5 pages break down into: Homepage, Products/Services Page, Contact Page. About Page and Blog Page, giving you an equal mix of content about you, your story and the products/services that you offer.


Every website needs to have a home page. This is the page where most visitors to your website will go to when searching for your business or yourself and depending on what your site is optimised for, it could be where most of your website’s traffic comes from. 

This means that the home page needs to include overviews of each of the remaining pages to give enough information to interest the visitor but not too much where the visitor gets overwhelmed. These shorter overviews will then link to the individual pages, for example, a short description about you will then link to the longer about page. 

The home page needs to be clearly broken up into sections so that the visitor can easily navigate the home page and find what they are looking for. This page also needs lead magnets as it will most likely be the page where most of the traffic to your website comes to and so has the most potential for customers.

Products/Services Page

After scrolling through the home page, the visitor will want to know about how you can help them in more detail. There will be an introduction to this page and the individual products/services on the home page but the page itself is where you go into more detail and tell the customer why they need your products/services and how the products/services can benefit their business or everyday life.

It is a great idea to add some testimonials or case studies to this page to show the visitor that the services worked and were beneficial to others. Also, a contact section is perfect for this page as a visitor can ask you questions about the services or can get in touch with you in order to start working together.

Contact Page

Speaking of contacting you, visitors to your site will want an easy way to ask you questions and get in touch since they cannot ask you questions face to face in the current climate. The contact page should have a contact form as well as your phone number, email address as some people will want to directly contact you without entering their details into the form. This will generate more leads from visitors to your site.

About Page

Visitors to your website want to know who it is that they are buying from. They are much more likely to purchase a service or product from a business that they connect with having read their story and ultimately, from a business that they trust. 

On this page, you should include a story about yourself and your journey up until now as well as the story of the business. Be as true to yourself when writing the story but of course only reveal what you feel comfortable revealing to strangers coming to your website. 

Blog Page

Finally, a blog page is essential for a website as it allows the constant addition of new, relevant content onto your site. This page is where you will share news about your industry and business, as well as articles which may help a visitor. 

The individual blog posts should not be in the main navigation of the website but should rather be content that accompanies your services, for example an accountant could write an article outlining the top 5 accounting tools for small businesses to use.

A blog helps drastically to improve your search engine optimisation and ranking on google within your industry. The more posts the better as you will climb up on the search engine rankings on Google, leading to more traffic to your website from the individual posts and hopefully more customers! 

I hope that this blog has been helpful as a guide on the 5 pages that your website should have. It can be daunting starting a new website but taking one page at a time is a good way to approach the website and is something that I do with my clients. As always, I am here to assist you with your new venture and your new website’s launch. I pride myself in providing a supportive and stress-free web design service where we are both on the same page (web page) at the same time so that we can work together to create your ideal website. More information about the website design services and ecommerce website design services can be found here.

If you have any questions about what content should be on your website or about websites in general, then please contact me here and let’s start your project!

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