Why Video Marketing Strategies Are Essential for Your Brand

Video marketing strategies can increase engagement, boost website traffic, forge authentic connections with audiences and more. Video content has never been more popular. Social media sites like YouTube and TikTok create incredible opportunities for brands to find success and connect with customers through videos.

Why should brands develop a video marketing strategy? Here are the unique advantages video content offers.

Table of Contents

Higher Engagement and Exposure

Video marketing strategies can lead to significantly higher audience engagement and exposure. Today’s advertising channels lean heavily toward visual mediums, especially videos. For example, YouTube is the second-largest social media site in active monthly viewers as of 2023. TikTok, one of the fastest-growing social media platforms, is exclusively for short-form video content.  

There are more channels for distributing video content than ever before. As a result, video marketing can lead to a high ROI since you can use it across many platforms. You can make one vertical format, 60-second video and use it on YouTube Shorts, Instagram Reels and TikTok without increasing the production costs. 

There are even more possibilities if you include horizontal format videos. You can share landscape content on YouTube as well as traditional advertising channels like TV, cable and streaming. 

The ROI is also high due to a widespread preference for videos among today’s customers. They’re more engaging than text or static images and target more senses by including sound and motion. Music can increase viewership even more. These features are only possible in video marketing content. 

More Creative Marketing

Video content has an immense potential for creativity. It’s more complex than other marketing methods but also offers more possibilities. For instance, you can include music, which isn’t possible in text ads or static images. 

Video marketing strategies allow brands to develop and demonstrate their unique personality creatively. For many years now, famous advertising campaigns have proven the success of the video format. Consider companies like GEICO and Progressive, both famous for their comedic commercials. 

Videos allow you to convey a clear, engaging message in a short amount of time. You can use countless tools and elements to connect with your audience, such as music, props, colours, jokes, animals and more. The right approach enables you to form a bond with your audience and show them what your brand is all about. 

Moreover, FlexClip can be a valuable addition at the end of this effective marketing approach.

Of course, putting in the time, effort and resources to create a high-quality video is vital. Audiences can tell when something was thrown together or poorly thought out. Ensure your team has the right gear and expertise to do a good job. For instance, pan-tilt-zoom and block cameras are best for the short, versatile action shots often featured in commercials. You can also use a high-quality smartphone camera for social media content. 

Remember to treat social media content as seriously as traditional advertising. Hire a professional to oversee your video marketing strategy for sites like YouTube and TikTok. Consider adding young people to your team since they often know exactly what younger audiences want. 

Stronger Connections With Young Audiences

Video marketing strategies are particularly effective for connecting with young people. Gen Z and Gen Alpha are digital natives, meaning they grew up with the internet and social media. As a result, videos are often the most organic way for these generations to consume content. 

Surveys show that the two most popular social media platforms for Gen Z, YouTube and TikTok, strongly emphasize video content. Gen Z and millennials are also the most likely demographics to purchase items directly through social media. This clearly indicates that marketing on these sites can translate directly into sales. 

Creating a video marketing strategy is necessary if your target demographic is young.

Video content is essential for connecting with them on the sites they most enjoy using. It’s also a great opportunity to demonstrate that a brand understands its audience. 

For example, taking part in a TikTok trend shows that a brand knows how to have fun and understands how Gen Z’s culture works. This strategy can go a long way toward building brand trust with young audiences. 

Increased Website Traffic

Higher engagement and exposure from video content can lead to increased website traffic and all the benefits that come with it. You can use it to increase engagement and drive more traffic toward your website, but that’s not all. Videos can also increase the time users spend on your pages and increase your likelihood of appearing in search results. 

Content-based marketing is one of the best ways to increase site traffic, but focus on content quality and your audience’s needs. Videos on your website should be genuinely helpful regardless of whether the viewer buys something from your business. Videos can be a great opportunity to demonstrate your brand’s expertise in your niche. 

Informational videos are an excellent platform for building trust organically. They offer concrete information viewers can use in their daily lives or buying decisions while showing why your brand is worth buying from. 

Additionally, video content gets its own highlighted spot in Google search results. For instance, a search might pull up a dropdown menu or carousel of related videos. Posting on your website or social media channels increases your odds of getting to the top of search results. As a result, more people will likely find your website and the information you offer. 

Unlocking the Possibilities of Video Marketing Strategies

Video content is the key to success in digital marketing today. It’s especially important if you want to connect with younger audiences, like Gen Z and Gen Alpha. A robust marketing strategy can increase audience engagement, brand awareness and website traffic. 

Looking to boost your video marketing?

When done right, videos generate an excellent ROI and help your brand forge authentic connections with your target market.

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Article written by Eleanor
Article written by Eleanor

Eleanor Hecks is the managing editor at Designerly. Connect with her about digital marketing, UX and/or tea on LinkedIn.

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