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Start grabbing potential customers’ attention by starting a social media video production strategy that blows your competitors away.
High-quality videos help your social media fans stay engaged so they are more likely to become customers.
If you have a business, but aren’t producing videos to use on social media, you’re missing out. According to recent studies, 66% of consumers said they’d prefer to watch a short video to learn about a product or service.
There are millions of people who watch videos on their computers, mobiles and tablets each day, so if you don’t want to miss out on this audience, you need to include video marketing within your overall marketing strategy.
Instagram should be one of, if not the main platform that you create social media videos for. Here is a stat for you to ponder on: 40% of Instagram’s 1 billion users are creating video content daily, showing that Instagram is one of the most important platforms for you to post videos on.
Instagram videos should be 60 seconds long so that the videos go into your potential customers’ feed rather than onto IGTV where longer-form content is usually watched. Within the 60 seconds, you should have a clear call to action at the end of the video, telling viewers what next steps they should take to check out your business or buy your products.
Facebook also has great potential for your social media videos as more than 4 billion video views take place on Facebook every day, showing the enormous potential your social media content has. You can attract potential customers through Facebook stories, posts and through your banner video.
Facebook videos do not need to have a specific time length but in general videos should be three minutes or less so that viewers do not start to switch off from your content. Facebook’s audience, on average, is of an older age than Instagram so it is important to keep that in mind when creating social media videos for Facebook.
YouTube has been the place for video content for a long time but this does not mean that there is still not potential for your social media videos to attract new customers.
YouTube has no restrictions on video length and is a great place to post a full version of a longer piece of content, for example a podcast and then post smaller portions of the podcast to the other social media platforms. YouTube videos should be landscape and the most important content or at least an introduction of the whole video should appear at the start of the video.
LinkedIn is still growing as a video platform but is a great opportunity to attract new potential business through video content. On LinkedIn in 2019, videos on LinkedIn earned an average of 3 times the engagement of text posts.
Your audience on LinkedIn will engage with your videos from a professional standpoint but this may be a great chance to expand your business network. Again, there are no restrictions on LinkedIn for video content and I would recommend that your YouTube and LinkedIn videos should be of similar length.
Instagram should be one of, if not the main platform that you create social media videos for. Here is a stat for you to ponder on: 40% of Instagram’s 1 billion users are creating video content daily, showing that Instagram is one of the most important platforms for you to post videos on.
Instagram videos should be 60 seconds long so that the videos go into your potential customers’ feed rather than onto IGTV where longer-form content is usually watched. Within the 60 seconds, you should have a clear call to action at the end of the video, telling viewers what next steps they should take to check out your business or buy your products.
Facebook also has great potential for your social media videos as more than 4 billion video views take place on Facebook every day, showing the enormous potential your social media content has. You can attract potential customers through Facebook stories, posts and through your banner video.
Facebook videos do not need to have a specific time length but in general videos should be three minutes or less so that viewers do not start to switch off from your content. Facebook’s audience, on average, is of an older age than Instagram so it is important to keep that in mind when creating social media videos for Facebook.
YouTube has been the place for video content for a long time but this does not mean that there is still not potential for your social media videos to attract new customers.
YouTube has no restrictions on video length and is a great place to post a full version of a longer piece of content, for example a podcast and then post smaller portions of the podcast to the other social media platforms. YouTube videos should be landscape and the most important content or at least an introduction of the whole video should appear at the start of the video.
LinkedIn is still growing as a video platform but is a great opportunity to attract new potential business through video content. On LinkedIn in 2019, videos on LinkedIn earned an average of 3 times the engagement of text posts.
Your audience on LinkedIn will engage with your videos from a professional standpoint but this may be a great chance to expand your business network. Again, there are no restrictions on LinkedIn for video content and I would recommend that your YouTube and LinkedIn videos should be of similar length.
Each of the social media networks are prioritising video content over text and images - your social media content will perform better if it includes videos.
Video generates more engagement than any other content type on Instagram. On average, videos generate over two times the number of comments that an image post would have generated.
People like to share videos; it's as simple as that! We live in a YouTube and TikTok culture nowadays so business owners need to make their content easily digestible and shareable - video is the perfect medium to do that.
Video = engagement = increased sales. When business owners include video in our marketing strategy, they see the immediate impact on their bottom line.
By posting more frequently on social media, you will start to build up your social presence and your brand's social media following.
Ride the train of video success while your competitors are still stuck on the platform. My social media video production services are cost-effective and quick turnaround - all you need to do is give me your iPhone footage. I also work with Android videos too 🙂
I offer a professional yet cost-effective social media video production service, creating social media videos that grab your audience's attention and give them no choice but to check out your business.
Being a Gen Z and all that, I have grown up totally surrounded by social media and social media videos so I know what performs well and what doesn't in terms of video content on social media.
85% of videos are viewed with no sound - by adding subtitles to your social media videos, you increase the reach of your video content and ultimately, the reach of your message and your business.
All social media video production takes place in the United Kingdom. I offer my video editing services to local business owners in Brentwood, Essex if you are based locally.
All social media video production can be turned around within a suitable timeframe, depending on how quickly you would like to start your social media video production strategy.
I know that finding topics for social media videos can be hard. By creating content from your Zoom meetings, you will not need to spend hours thinking of social media video topics.
Donna Millard, based in Bishop’s Stortford, Hertfordshire, is a physiotherapist and life coach, providing physiotherapy, Pilates and life coaching to her clients.
Donna needed social media video production for her physiotherapy exercises videos. This included adding a branded intro and outro screen as well as adding subtitles to the videos.
We live in a world where social media is everywhere and if your business does not adapt to that, you will be losing out on potential customers. According to many reports, not only does video content out perform image content, consumers are actually wanting more video content – 53% according to Hubspot. Some of the benefits to your business of social media videos are:
We can discuss pricing and costs in our initial discovery call as well as any budget requirements that you may have. The cost of a video editing project depends on the following:
Yes, I can work remotely with meetings on Zoom, Google Meet or over the phone. I provide video editing services if you are based locally in Essex.
You can find many examples of videos that I have edited on my video editing portfolio.
We’d love to hear what you’re hoping to achieve from your project and any questions that you may have.
