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ELS Action provides specialist vehicles and support services for the film, television and commercial production industries. With an extensive collection of contemporary emergency vehicles and an experienced team behind every project, the website needed to better reflect the scale, professionalism and specialist nature of the business.
The existing WordPress website had become visually outdated and no longer represented the quality of ELS Action’s offering. The project focused on modernising the entire digital presence while retaining the established brand, creating a stronger platform for production companies to explore its services, previous work and expertise.
Here are some of the goals that we had for this project:
Transform an ageing WordPress website into a contemporary digital experience that better represents ELS Action.
Create a visual-first design capable of communicating the scale and variety of ELS Action’s contemporary emergency vehicle collection.
Bring greater attention to the company’s experience supporting film, television and commercial productions.
Introduce a fully responsive layout that makes the website simple to browse and navigate across desktop, tablet and mobile devices.
We completely redesigned the existing WordPress website, introducing a much cleaner and more contemporary visual direction while maintaining ELS Action’s recognisable dark blue identity.
Large imagery, stronger typography and brighter blue accents give the new website considerably more visual impact. The homepage now immediately introduces ELS Action’s specialist offering before guiding visitors through its vehicle collection, previous productions, company experience and contact information.
Rather than simply refreshing the appearance of the old website, we reconsidered the structure, hierarchy and user journey, creating a clearer route through the information that matters most to production teams looking for specialist vehicles.
Check out the before and after of the website’s transformation through this interactive comparison image.
Hover/touch and swipe the circle left to see the new site and right to see the old site.
This project shows how an established WordPress website can be transformed without losing the identity and reputation a business has already built.
For ELS Action, the priority was to bring the digital experience up to the same standard as the specialist service it provides. The result is a cleaner, more confident website that showcases the vehicles, experience and production credentials behind the business.
Is your WordPress website starting to look outdated?
A redesign can completely transform how potential customers perceive your business without requiring you to start again from scratch. Get in touch to discuss modernising your existing WordPress website.
We’d love to hear what you’re hoping to achieve from your project and any questions that you may have.
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