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VYVfragrance is a two-sister team who share the same passion for creating perfume. Vivienne and Yvonne founded VYVfragrance after deciding to turn their lifelong passion of full time perfume blending with each other and needed a website to turn their passion into a business.
We were tasked with the design and build of their website which would allow the sisters to sell their perfumes online and take payments directly through the website. The website needed to be user-friendly and optimised for consumers so that the website could have a high conversion rate but at the same time, it was essential that the stories and personalities of Viv and Yve were present throughout the website.
After originally creating their website in 2021 to help transform that passion into a thriving online brand, they returned looking for a fresh new design to support the launch of their latest product range: Shower Mists.
Here are some of the goals that we had for the project:
The launch of the new Shower Mist range required dedicated product presentation, helping visitors discover, explore and purchase the latest additions to the VYVfragrance catalogue.
The payment system is fully secure and also has express payments integrated such as Apple Pay and Google Pay.
We made sure that the sisters’ personalities were embedded throughout the website.
The checkout process was optimised so that the abandoned cart percentage was reduced.
The website was designed to match the brand’s personality, leading to a bespoke, elegant website for the new business. At the same time, we focused on appealing to a unisex audience and since going live, the website has been received positively by all genders. As per our goals for the project, the website is responsive and well designed across all devices to ensure that all customers can purchase with ease regardless of what device they are using the website on. We then integrated the secure payment system with the website, adding express payments and confirmation emails to both the customer and client.
The new design places greater emphasis on storytelling, product discovery and conversion, while giving the Shower Mist collection the prominence it deserved. The user experience was streamlined to create a more intuitive shopping journey across desktop and mobile devices.
Check out the before and after of the website’s transformation through this interactive comparison image.
Hover/touch and swipe the circle left to see the new site and right to see the old site.
Hover/touch and swipe the circle left to see the new site and right to see the old site.
Louis has been patient with us getting our business website up and running. If anything is beyond our technology knowledge he has reassured us, walked us through and made sure we were au fait with what is required. We are more than happy with his services. VYV is delighted with Louis’ attitude, charming demeanour and the hard work he has afford us. Thank you, Louis.
It was a pleasure to work with Viv and Yve from VYVfragrance and it was great to see the website go live and since the launch, it has received great feedback from returning and new customers. We have continued to work together on the website for further development and also for maintenance where the health, plugins and security of the website have been looked after.
The new design better reflects the quality of the products, provides a stronger platform for launching new collections and delivers an improved shopping experience for both returning customers and new visitors discovering the brand for the first time.
If you also have a new venture selling products and services, a website would allow you to get paid for your products online 24/7 without you having to life a finger. Sound like a plan? Get in touch below and let’s start your project today.
We’d love to hear what you’re hoping to achieve from your project and any questions that you may have.
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