The Future Of Web Development: Emerging Trends For Businesses

Organisations and business owners must keep up with the recent web development trends with the industry constantly evolving. During 2023, there have been exciting advancements, from emerging technologies to shifting consumer expectations and understanding these will help your business create cutting-edge and successful websites.

According to a recent SWEOR survey, 38% of users will stop visiting a website with a bad design, and 85% think it should be mobile-friendly. Additionally, research shows that websites that load more quickly have higher conversion rates, which may increase by 7% for every additional second. These statistics highlight the significance of implementing the top web development trends.

Therefore, understanding these web development trends can help you keep up with the new trends and develop cutting-edge, user-friendly online apps that meet customers’ expectations.

Let’s dive in deep now without further ado!

Table of Contents

The Digital Era and Web Development

The importance of web development can be seen in its capacity to provide users with a dependable platform for communication with people worldwide. A well-designed website aids a company’s expansion, internet visibility, and ability to attract new clients. Various web-based applications that have changed social interactions are now possible thanks to web development.

Web development encourages the exchange of ideas and knowledge while contributing to the standardisation of information. With the growth of social media and online collaborative tools, it is feasible for people to communicate to potential customers worldwide, even when you are sleeping Zzz…

Consequently, web development will remain a crucial component of the Internet and its ecosystem as the digital era develops. Future web designs will be influenced by emerging trends and technologies, each with advantages and disadvantages. 

Success in the digital age will depend on one’s capacity to adjust to these changes and profit from modern innovations.

Emerging Trends for Businesses

We have compiled a list of global web development trends to help your business grow; let’s examine each of their advantages and fully understand each of them:

PWAs (Progressive Web Apps)

Progressive Web Apps (PWAs) are not new, but their most recent version will completely replace web apps. PWAs speed up webpage loading and enable offline functionality in apps like Google Maps. These are widely used by businesses like Starbucks, Uber, Pinterest, and Twitter to improve the user experience, and many more will follow suit by the end of 2023.

Mobile devices accounted for more than 58% of total foreign web traffic in the second quarter of 2022 without considering tablets. Given the increased use of mobile devices like smartphones and tablets for various online activities, it has never been more important to convert web apps into PWAs.

They utilise modern web technologies, such as service workers and web app manifest files, to offer offline capabilities, push notifications, and app-like interactions.

PWAs are rapidly gaining popularity due to their ability to load quickly, provide a smooth user experience, and save device storage compared to native apps. Their cross-platform compatibility and accessibility make them a compelling choice for businesses seeking to engage and retain their users effectively.

PWAs offer an unrivalled user experience and save business owners/developers money on website construction and simplify maintenance, music to everyone’s ears.

Accelerated Mobile Pages (AMP)

Just like your potential customers, we always love fast loading websites and they are vital to a successful marketing strategy. Among the top web development trends, mobile-optimised content that loads rapidly on mobile devices – Accelerated Mobile Pages (AMP) are being seen to a great extent. A Google-led open-source initiative called AMP attempts to create web pages and websites responsive to mobile devices.

The AMP framework employs various optimisation strategies to speed up websites and ensure a good mobile experience. Business owners can offer customers essential, speedy, optimised landing pages by setting up AMP advertisements.

Browsers can understand AMP HTML faster and readily, thanks to AMP. Developers can avoid typical coding issues because of its distinctive architecture and improved efficiency while giving users an improved user experience through the increased speeds⏱️

A.I. Chatbots

In 2023, A.I. chatbots have become more sophisticated to serve customers better. With bots, businesses can utilise machine learning, natural language processing, and information retrieval techniques to match user behaviour better.

AI-enabled chatbots help businesses perform tasks using voice or text chats more quickly while enhancing the consumer experience. An artificial intelligence (A.I.) chatbot can collect data, answer frequently asked questions, and address numerous issues. Customers can now experience digital technology seamlessly. 

A.I. chatbots are already used to assist customers by many well-known B2C businesses. Marketers’ use of A.I. increased by 190% between 2018 and 2020, with many turning to platforms like Facebook Messenger, WhatsApp, and Skype instead of conventional chatbots. You can expect an even more significant increase in the use of A.I. chatbots in 2023 and you can read more about chatbots in our recent article discussing Artificial Intelligence here

Single-Page Applications (SPAs)

SPAs are JavaScript-based web programs that open a single HTML page in a visitor’s browser and dynamically update the content as needed without reloading the page. They are the most significant advancement in web development and an aspect we’re really excited about!

The developer community, Google, Facebook, and Twitter have all adopted SPAs to a significant degree. Overall performance is substantially faster since consumers can visit a website without waiting for the server to finish loading a new page. SPA maintenance requires more work, but it is worth it as a trade off for the benefits to user experience.

Due to the popular AngularJS framework, SPAs are reasonably simple to build and affordable. They also require less server space and successfully give consumers the information they need on a single page without navigating.

WordPress Development

For a Content Management System, we would always recommend WordPress to our clients as it is stable, flexible and manageable for business owners. Over 40% of websites use WordPress as their CMS and the platform constantly expands its feature set to serve users better.  

WordPress is likely to experience several changes in the upcoming year. From the development side, the separate post editor and template interfaces will combine themselves with a great overhaul. There have also been great strides in WordPress’ integration with Artificial Intelligence, mainly involving AI-powered tools that can assist writers in generating content, suggesting improvements, and even automating the creation of certain types of content. 

As technology advances, we expect WordPress to embrace AI further, unlocking more possibilities for business owners, content creators, and users alike. AI has the potential to revolutionise the way websites are built, managed, and optimised.

Dark Mode Standardisation

Dark mode has recently gained popularity, with at least 8 in 10 users preferring it, us included within that! Major platforms like Facebook and Twitter have already implemented this feature, allowing users to toggle between light and dark modes.

As website personalisation becomes crucial, developers must provide built-in options for switching between the two methods. This trend will likely become the standard in 2023 as the application’s default setting. Embracing dark mode ensures a customised user experience and meets evolving user preferences.

Dark Mode Standardisation

The serverless architecture eliminates the requirement to manage server hardware and software using third-party hosting. This method reduces problems like data loss, system overload, and excessive development costs. Reputable organisations like Amazon Web Services support serverless architecture that enables the replacement of conventional servers with cloud-based alternatives for better control over your resources.

In addition to these benefits, serverless architecture helps ensure the Internet’s long-term viability; its extensive adoption is expected in the upcoming years, especially for web application architecture.

Rounding up

Web development trends continuously change, and keeping up with them all can be challenging but when it comes down to customer pleasure, conversions and user experience, it is so vital to keep up with them. We’re always here if trends and technical language get a bit confusing as well, just get in touch

Advancements in web development continue to push the boundaries of what’s possible on the internet, empowering businesses and individuals to create innovative and engaging digital experiences for their customers.

For developers, it is crucial to know about these trends and to keep up with the ever changing digital landscape. For business owners, it’s time to start adopting them to determine which benefits your customers the most. 

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