Why You Need A Mobile Friendly Website in 2022

As we enter further into the 21st century, it is absolutely essential that you have a mobile friendly website, commonly referred to as responsive web design. In November 2021, a report showed that almost 54% of all website traffic came through mobile phones. Can you afford to not optimise your website for mobile and turn 54% of your website’s traffic away?

In this article, I discuss what a mobile friendly website is, how to make sure your website is mobile friendly on some of the main website platforms and most importantly why you need a mobile friendly website.

Table of Contents

Why do you need a mobile friendly website?

First of all, the most important question – why do you need a mobile friendly website. Here are the most important reasons why:

Better experience for your customers

Over 50% of all website traffic comes from mobile devices – your potential customers are using mobiles and so you cannot afford to not make your website mobile friendly and lose out on half of potential customers. By making sure your website is friendly across all devices, potential customers will have a better experience while navigating through your website, making them more likely to buy from you and more likely to come back to your website.

Why do you need a mobile friendly website: better experience for customers

Build up your trust and reputation

Here are a few stats for you: 38% of visitors will stop engaging with a website if the content or layout are unattractive. 88% of online consumers are less likely to return to a site after a bad experience. That is an enormous chunk of your potential customers that will close your website down or will not return back to your site if it is not mobile responsive. You will build up your trust with visitors to your website and make them more likely to recommend your business to other potential customers.

Improved competitiveness

Take a look at some of your top competitors’ websites. I am almost certain that your competitors’ websites will be mobile friendly. If your website is more difficult to navigate and looks unattractive on mobile, potential customers will close your website and open up your competitors’ websites which are mobile friendly.

Increased conversions from your website

The easier it is for potential customers to contact you or purchase your products and services, the more likely they are to actually do it. By making sure your ‘call to actions’ are easily visible and accessible on mobile, you increase the number of conversions that your website obtains through mobile traffic. For example, having a clickable phone number or phone icon makes it so all your customers have to do is click one icon or number and they are already phoning you.

Why do you need a mobile friendly website: increased conversions

Improve website’s Google rankings

Google takes how friendly your website is on mobile into account when deciding on your website’s ranking on Google. You have probably heard the term Search Engine Optimisation (SEO) and making your website mobile friendly is one aspect of SEO that you must focus on if you want your website to rank highly on Google. The higher your website ranks on Google, the more potential customers you reach.

Improve website’s loading speed

Nowadays, if your website takes more than 3 seconds to load, you will lose more than half of your website’s mobile visitors. This just isn’t viable and you need to ensure that your website loads quickly on all devices so that you do not lose potential customers. A mobile friendly website loads quickly, leading to less potential customers leaving your website before it has even loaded. You can find more information on website loading speed here.

How to check if your website is mobile friendly

Mobile Friendly Website Responsiveness Checker

So, how do you actually check if your website is mobile friendly? From the picture above, you can see how my website changes across all devices but still looks very similar and keeps the core functionality of the website the same. Here are a few ways that will help you check:

In order to check if your website is mobile friendly, you can use the following steps:
  1. Take a look at your site
  2. Use Google’s Mobile Friendly Test
  3. Use Google Search Console
  4. Look at responsive websites
  5. Use a responsive website generator

Take a look at your site

Firstly, simply take a look at your website across mobile and desktop. Try to think of yourself as a visitor coming to your website and see if you are able to navigate the website and see if the overall functionality of the website works on your mobile. For example, if not all of the menu items are visible, if some elements are overlapping each other or if certain text or elements are too small to read, your website probably isn’t mobile friendly.

Use Google's Mobile Friendly Test

By using Google’s mobile friendly test, you can test any of your website’s URLs against Google’s mobile friendly test criteria. You can use this test to see if your website is mobile friendly in Google’s eyes, a very important pair of eyes to impress!

Use Google Search Console

If you don’t have Google Search Console set up on your website already then do so straight away. Google Search Console has a section within it dedicated for how easily your website can be used on mobile where it tests your website’s mobile version against certain criteria. Here are some problems that the mobile friendly test includes: ‘Content wider than screen’ , ‘Text too small to read’ and ‘Clickable items too close together’. You can test each page of your website to see if you have any of these errors. Find out more information about Google’s mobile usability tests here.

Look at responsive websites

By looking at responsive websites, you can see whether your website works the same as their website to get a feel of how a website should work on a mobile device.

Use a responsive website generator

Responsive website generators can be very helpful when checking if your website is mobile friendly. These generators create a mockup of your website on a widescreen, laptop, tablet and mobile and show you what your website looks like on each of the devices. This can save you a lot of time by going to the one website rather than having to load your website on each device.

How do you make a WordPress website mobile friendly?

WordPress is the easiest website platform to build a mobile friendly website on, in my opinion. WordPress is a widely used platform for creating websites with 43% of all websites being built on WordPress. You can find out more about WordPress websites here but for now let’s focus on how to make a WordPress website mobile friendly. Here is how to do it:

How to make WordPress website mobile friendly

Use a responsive website page builder

You have most likely seen page builders before if you have designed anything to do with your website or created any website pages. Page builders are software that make it so much easier to design and create a website by usually allowing drag and drop functionality while building the website and there are a wide range to choose from. Page builders such as Elementor have an entire section within the page builder for mobile friendly websites, allowing anyone to create a mobile friendly website. 

The responsive modes usually break down into mobile, tablet and desktop but additional ‘breakpoints’ can be added if necessary. Other page builders such as Divi also have dedicated areas for website responsiveness.

Use responsive plugins

WordPress has a great number of plugins within the plugin marketplace. Responsive plugins are plugins which have been created with responsive websites in mind, changing how the plugin acts or looks across the different devices. The most used plugins will have been created with responsiveness in mind so try to use the plugins that have had the most downloads and that are the highest rated.

Use responsive plugins to create a mobile friendly website

Monitor your website’s responsiveness

During the website design process and after your website goes live, keep checking on your website on your mobile device to make sure that the website maintains mobile friendly throughout the creation of the website and after the site is live to the world.

How do you make a Wix website mobile friendly?

Wix is another common website platform but is only used by around 2.9% of all of the websites across the web but may still be an option when thinking which website platform should I use? – although I recommend WordPress 🙂 Here is how to do it:

Use Wix’s pre-made templates

Wix has a vast amount of templates within its marketplace that you can choose from to create the foundations of your website from. These templates will create the design and layout of your website for you on both desktop and mobile so that you only need to change the content and colours of the website. This can save a lot of time and effort but is likely to mean that your website is not very unique and so I would not recommend using templates.  

Use Wix templates to make Wix website mobile friendly

Use Wix’s mobile builder

Unlike WordPress, Wix provides users with its own mobile page builder rather than allowing users to pick their own builder like in WordPress. Wix automatically creates a mobile version of your website while you create the desktop version but this automatically generated version will not always be mobile friendly or look the way that you want it. You will need to go into the mobile editor and make sure that all pages of your Wix website are mobile friendly in terms of the criteria discussed earlier and the overall look of the website.

Use WordPress instead!

If you have not chosen a platform for your website then I would strongly recommend that you do not use Wix but rather use WordPress. Wix is not created with responsive web design in mind as much as WordPress is; Wix does not even have a mode where you can see what your website looks like on tablet devices whereas the most used WordPress website page builders have modes for mobile, tablet and desktop. 

How do you make a Shopify website mobile friendly?

You have more than likely heard about Shopify when the topic of ecommerce websites came up in your timeline. Shopify is an ecommerce platform which provides the home of over 1,700,000 businesses’ online stores and 4.4% of all websites across the web, an increase from just over 3% at the start of 2021. You can find out more information about ecommerce websites here. But for now, here is how to make a shopify website mobile friendly:

How to make Shopify website mobile friendly

Use mobile responsive themes

Shopify’s themes store has a wide range of themes that you can use to create your Shopify website from; this is just like Wix’s template marketplace. Again, these themes will make sure that the layout and design of your Shopify website is mobile friendly, saving you a lot of time and effort during the website creation process. However, as mentioned earlier, using themes and not changing them too much will make your website not unique at all, meaning that potential customers may question how trustworthy your website and your business is if they have seen the theme used before.

Mobile responsive checkout

As well as the themes that Shopify offers, Shopify includes free, built-in mobile friendly checkout and cart features so that your potential customers are able to navigate the checkout and buy from your website straight from their mobiles. This is so important as it is no surprise that 76% of consumers shop on mobile devices because “it saves them time”, showing that it is essential that your Shopify website is mobile friendly.

Use responsive apps

Similar to WordPress, Shopify has a range of apps that you can install to enhance your website and expand certain functionality or design. Again, make sure that these apps are responsive for mobile so that your website does not become less mobile friendly after you install the additional apps.

Hopefully this article has been a good insight into why your website must be responsive across all devices and how important it is to make sure that your website is mobile friendly. As per usual, I am here to discuss any ‘mobile friendly website’ questions that you have or any questions related to web design in general, just get in touch and I will be more than happy to help you as best that I can.

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Creating your mobile friendly website today!

By working with a website designer that specialises in responsive website design, you do not have to learn how to build a responsive website nor take the time and effort to make the necessary changes needed to make your website mobile friendly.

I would love to discuss what the plans are for your website if you are thinking of creating one or I would love to check out your website and see if it is mobile friendly.

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