Makeover of a skin care clinic’s website

Website redesign for Alabaster Aesthetics

The Brief

Alabaster Aesthetics is a skin care clinic in based in Brentwood, Essex that offer a range of beauty treatments. The team at Alabaster wanted an improved look and feel of their website to go above and beyond the existing website which was not giving customers the best impression of the business and clinic. As well as the redesign, we were tasked with the design and development of some additional pages to expand the reach of the website which included offers, blog posts and an enhancement of the treatment pages.

Here are some of the goals we had for the project:

Project Details

Bespoke design

We provided a bespoke, high quality redesign of the website.


We focused on ensuring the website was user-friendly across all devices.

Expanding the website

As part of the brief, we expanded the website’s content to increase the impact of the website.

Easy to navigate

As the sitemap was expanding, we explored the ease of navigating the website.

The Solution

We updated the whole design of the Alabaster Aesthetics website with a new look and also an improved layout that focused on user experience and conversions. As per our goals for the project, the new site is responsive across tablet, mobile and desktop, ensuring that visitors to the website experience a stress-free time while using and importantly, navigating the website. The redesign was also aided by the addition of stock imagery from Shutterstock which can be seen across the website and provide an even higher quality feel of the site.

Comparing old to new

The redesign has given the Alabaster Aesthetic website an refreshed look to give potential customers the best first impression of the clinic and services. You can view the before and after of the website’s redesign yourself with this interactive comparison image.

Hover/touch and swipe the circle left to see the new site and right to see the old site.

What they said

Louis is incredibly professional but also extremely approachable – a genuinely nice guy who really knows his stuff. Louis has created my website for me & the whole process could not have gone smoother. He was very patient with me and made great suggestions. I couldn’t be happier with my website and would highly recommend Louis.

Rachel Alabaster
Owner, Alabaster Aesthetics

What we say

It was a pleasure to work with the Alabaster Aesthetics during the project and it was great to see the updated, fresher website be launched. The new website replaced the existing site without any downtime of the website to potential customers while transferring the new site over, completed within under an hour.

If you also are looking to give your own website a makeover with an improved design, we would love to discuss your project further. Get in touch below and let’s start discussing your project today.

Louis Websdale Website Portfolio - Alabaster Aesthetics-min
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