Evolution of a Fractional CMO’s website

WordPress website redesign for Andrew Ludlam, Fractional CMO service provider.

The Brief

Andrew Ludlam is a Fractional CMO who works with companies earning £500k to £5m in revenue looking to expand and scale their business through a range of marketing services.

Andrew had an existing WordPress website that had not been redesigned for a while and so requested a new change of style, one that was both modern and professional as well as a change of direction towards Fractional CMO services. As well as the design of the new website, we were tasked with the design and development of some additional pages to expand the reach of the website which included his approach, results and a Fractional CMO page.

Here are some of the goals we had for the project:

Project Details
Client
Category
Marketing
Services

Modern design

We focused on updating the website with a modern and fresh design.

SEO optimised

The website was optimised for Fractional CMO keywords in order to improve search engine optimisation.

Conversion focused

We ensured that it would be easy for website visitors to get in touch via the site.

User-friendly

The website is responsive across all devices to ensure that all users have a positive experience.

The Solution

We updated the whole design of the website to give Andrew’s online home a new look, inline with his competitors who all had up-to-date, user-friendly websites. Upon completion of the evolution of the design, we focused on optimising the website to attract those searching for a Fractional CMO and as per another one of our goals, we also honed in on improving the conversion rate of the website through an embedded Calendly popup.

Comparing old to new

The redesign has given Andrew’s website a much more modern feel with an improved user experience throughout the website by implementing the most up-to-date website trends and tools. You can view the before and after of the website’s redesign yourself with this interactive comparison image.

Hover/touch and swipe the circle left to see the new site and right to see the old site.

What they said

Great service and Louis more than delivered. The website needed a change of style and update, and it now looks excellent. I would highly recommend his services.

Andrew Ludlam
Owner

What we say

It was great to work with Andrew throughout the project and we were delighted to see the new website go live. The new modern website replaced the existing site without any downtime to Andrew’s potential customers while transferring the new site over, completed within under an hour.

If you also have a website that needs a new modern look and feel, we would love to discuss your website and business further. Get in touch below and let’s start discussing your project today.

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