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SALT! Supplements, a growing sports supplement brand, came to us looking for a brand-new website that would capture their energetic, fitness-focussed vibe and help them stand out in a competitive market.
They needed an online platform that showcased their high-quality products, educated customers on the benefits of supplementation, and ultimately led to online sales. Our goal was to create an engaging, user-friendly site that would drive product discovery and increase conversions.
Here are some of the targets that we had for the website project:
We focussed on a visually dynamic website that reflects the energy of the SALT! Supplements brand.
We developed intuitive navigation that makes it easy for users to browse the supplements.
We created informative product pages to help customers make informed decisions and build trust in the brand.
We optimised the site for mobile devices to create a seamless shopping experience to encourage purchases and boost conversions.
We developed a vibrant, fully responsive website using Shopify as the e-commerce platform, ensuring a dynamic and scalable solution for SALT! The design centres on bold, eye-catching visuals that align with the brand’s energetic identity, combining bold elements with dynamic imagery to captivate customers. This strong visual foundation helped SALT! stand out from the competition and instantly engage their target audience.
To ensure a seamless user experience, we focused on intuitive navigation, allowing customers to explore products effortlessly. The site’s layout was designed to guide users through a logical flow, making it easy to find specific supplements and relevant information. We took advantage of Shopify’s robust features to organise the product catalogue effectively, making it straightforward for customers to browse through categories and access detailed product pages.
The visually appealing design, combined with the seamless shopping experience, makes it easy for customers to engage with the brand and learn about the products. Additionally, we placed a strong emphasis on mobile optimisation, knowing that a significant portion of SALT!’s audience would be shopping from their phones.
As well as this, Shopify’s robust platform ensured effortless product management, quick checkout processes, and scalability for future business growth.
Are you looking to build your brand online by with an ecommerce solution tailored to meet your needs? Reach out for a free discovery call and discover how a custom ecommerce site can boost your sales and grow your brand.
We’d love to hear what you’re hoping to achieve from your project and any questions that you may have.
