Pouring new life into Taylor Wines Essex’s online presence

A bespoke redesign of Taylor Wines Essex’s website, ensuring it was easy to navigate and highly functional

The Brief

Taylor Wines Essex has built a strong reputation for offering an unparalleled selection of high-quality wines and exceptional customer service in Brentwood, Essex. However, their existing website didn’t reflect the sophistication of their brand or provide a user-friendly experience for wine enthusiasts. They needed a redesign that not only showcased their diverse wine selection but also conveyed their commitment to excellent service, while improving the overall functionality for online visitors.

The primary goal was to create a website that was visually appealing, easy to navigate, and equipped with features to enhance customer engagement, whether they were looking for specific wines or browsing the store.

Here are some of the other goals that we had for the project:

Project Details
Category
Ecommerce
Services

To make it easy to purchase

Display Taylor Wines’ broad selection of wines in an elegant and accessible way, allowing customers to easily purchase from the ecommerce store.

To improve user experience

Create a simple, intuitive browsing experience that enables customers to quickly find what they’re looking for, whether shopping online or seeking information.

To modernise the website

Update the look and feel of the website to reflect the high-quality products and exceptional service Taylor Wines offers.

To enhance mobile experience

Ensure the site is fully responsive, providing a seamless experience for customers on laptops, tablets, and mobile devices.

The Solution

To meet these goals, we undertook a comprehensive redesign of Taylor Wines Essex’s website, ensuring it was visually stunning, easy to navigate, and highly functional.

  • Clean, Elegant Design: We adopted a modern, sophisticated design that aligned with the high-end nature of the brand. The use of beautiful imagery and a warm colour palette helped create an inviting atmosphere that matched Taylor Wines’ premium offerings.
  • Mobile Optimisation: The website was fully optimised for mobile devices, ensuring customers could enjoy the same smooth browsing experience whether on a desktop or smartphone.
  • Online Store Enhancements: For customers looking to purchase wine online, we streamlined the purchasing process with clear calls to action, simple checkout, and secure payment options, making it easier for customers to complete their purchases.

Comparing old to new

The redesign has transformed the website into a sleek, modern, and professional platform, offering an enhanced user experience across all devices. Check out the before and after of the website’s transformation through this interactive comparison image.

Hover/touch and swipe the circle left to see the new site and right to see the old site.

What they said

Louis created our website at Taylor Wines in Brentwood and was fantastic. He had so much patience with all the specific things we were needing and was hands on sitting down with us to make sure he understood our requirements, price was really good. Would highly recommend!

Ed Taylor
Owner, Taylor Wines Essex

What we say

Since launching the redesigned ecommerce website, Taylor Wines Essex has seen several key improvements:

  • Increased Online Sales: The easier navigation, enhanced product filters, and seamless purchasing process have led to a significant boost in online orders.
  • Improved User Engagement: Visitors are spending more time on the WooCommerce website, browsing through the extensive wine collection and engaging with the educational content provided.

 

Is your website ready for a transformation? If you want to provide a top-tier experience for your customers like Taylor Wines Essex, we can help. Contact us today to begin your website redesign journey!

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