In 2022, it is not enough just having a website. In order to get your website noticed by Google and search engines, you need to take the correct approach to get eyes onto your website. In this article, I outline 22 ways to get your website noticed in 2022 so that you can attract more visitors to your website and ultimately, grow your business.
Most likely, Google will be where most of your website’s traffic comes from and therefore it is so important to make sure that your website gets noticed by Google in the search rankings. Here is how to improve your website’s visibility in Google’s eyes and also other search engines:
Google needs you to tell it what keyword or keyphrase you would like each page of your website to represent.
For example, a services page on the web design services that I offer needs to be optimised for the keyphrase ‘web design Essex’ and must tell Google that that is the phrase that the post is targeting.
Each page of your website needs to target a specific keyword/keyphrase which is unique to any other page across the website, otherwise you will have two pages competing against each other; think of it as if England has two World Cup teams playing against each other. Each keyword/keyphrase that you choose must have high search volume and be relevant to your website – try to find a balance between the volume and the difficulty to rank highly for the keyword/keyphrase.
One of Google’s factors for their search engine rankings is the loading speed of a website. The faster your website is to load, the higher it is likely to rank and the more eyes you will get on your website. Most likely, your images are slowing your website down as images need to be compressed and in the correct format for websites which is generally not the format in which images are downloaded in. Also, images need to be responsive across the different devices as a landscape 1600 by 500 pixel image on the desktop version of your website will not and should not be the same image that is used on the portrait, mobile version of the site.
There are also other factors which slow down a website such as hosting, plugins, code and fonts but I won’t overload you with that in this post – you can find much more information on how to improve a website’s loading speed here.
Google loves websites that are easy to use from a user perspective.
This is very important in general as visitors to your website will be turned away if they cannot navigate the website easily for example, losing you potential business. Google puts even more weight on the mobile usability of your website such as the font size and how close the elements are together on mobile. You can test your website’s mobile friendliness here to see if your website is easy to use for your customers on mobile.
404 links are links within your website that navigate to pages that no longer exist or the url is misspelt or has been updated to a different url. These 404 errors are red flags in Google’s eyes as they lower the user usability of your website and harm your website’s visibility on Google’s search engine rankings. Make sure that your website is free of any 404 error links so that your website is healthy and does not lose any visibility due to broken links.
In addition, 301 redirect links are links that redirect from one url to another. These are useful if a page url has changed, for example, ‘digital-marketing’ to ‘digital-marketing-agency’ and you want to tell Google which page is the correct, updated page that you would like Google to index on rankings. Make sure that these redirects are working and are correct – redirect the old page to the new page, not the other way around.
First of all, make sure that you have submitted your website’s sitemap to Google via Google Search Console – more information on sitemaps here. The WordPress plugin Yoast SEO creates a sitemap for you which you can then submit to Google Search Console. In order to further verify your website with Google, create a Google My Business page!
By creating a Google My Business page, you will further verify your business with Google and will start appearing in the Google business section on the search engine. You will need to verify the page with a code through the post but other than that you should be all good to go!
Optimising this business listing will further get your website noticed on Google as Google shows 3 Google My Business pages on the search engine, for example when searching for hairdressers in Brentwood, it will show the top 3 Brentwood hairdresser Google Business pages. By asking for reviews and uploading regular posts to the page, you will climb up the Google My Business Rankings for your services and products.
Although most of your traffic will come through Google, verifying your business with Bing will also get your website noticed.
The verification process is the same as the Google process, submit your sitemap to Bing Webmaster and create a Bing Business page. You can actually sync your Bing page with your Google Business Page which saves a lot of time.
Do you have a blog which you frequently add new posts to? A blog is one of the best ways to get your website noticed as creating new content broadens the potential reach of your website as each new blog post has its own new keyphrase, meaning that your website can potentially rank for a new keyword. Again, take time to research which keywords will be best for each blog post, ensuring that they have enough volume and that they are not too difficult to rank on the first page for.
Take a look to see which pieces of content are performing well on your website. By using Google Search Console and Google Analytics, you can see where your website’s traffic is coming from in terms of the particular pages. If you are getting a lot of traffic from one particular page, look into it and see whether it is worth creating more content related to that post. Make sure that you choose a different keyword for the new content as you do not want the new page competing against the well performing existing page.
Firstly, make sure that you put your chosen keyword in the title of your post and page.
The titles of each post and page need to be balanced between enticing but not too intense. For example, if you were a life coach and were writing a post on mediation techniques, aim for a precise but captivating title:
The image used for each product page and each blog post are significantly important when trying to get your website noticed. Use high quality, relevant images that you think would make visitors want to click on your product rather than the other competitors. Again, these images must be optimised in terms of your website’s loading speed and should include alt text which reflects the topic of your blog post or product.
Reaching out for collaborations with other websites is another great way to get your website noticed. Try to find websites in your industry that have a high domain authority and are offering the opportunity to write a guest post on their blog which you can then link back to your website – this link back to your website is gold dust for SEO, especially if they have a high domain authority.
Speaking about domain authority, reaching out to websites in the attempt to increase the number of backlinks that your website has will improve your website’s authority, meaning that you start to climb up Google’s rankings.
The backlinks to your website need to be relevant to your website, for example, a web designer linking to a hairdresser is not going to have the same SEO boost as one of the top male shaving magazines linking to the hairdresser would have. Try to get backlinks from a range of relevant websites as just having a load of links from one website to your site will not have the same effect as one link on 20 different websites.
Asking your customers for reviews really does help your website’s visibility.
Most business directories rank each service or product category in terms of the quality and quantity of reviews that they have, meaning that the more reviews you ask for, the more potential customers you will get. As mentioned earlier, this also applies for the Google My Business page and should be the main platform that you request reviews on.
On the topic of customers, you can get a lot of eyes on your website through recommendations from previous customers that have worked with you. By nurturing each of your customers and providing a high quality service or product, they are more likely to recommend you when your product or service comes up in conversation and in fact, they are more likely to come back to you to buy from you again.
Listing your business on online business directories leads to a higher chance of potential customers noticing your business. The more major directories you list your business on, the more likely it is that your website gets noticed. Each listing should be consistent and make sure that the directory is relevant to your business.
By attending local business events, you can network with business owners in the local area and start getting your business out there within your community. Once people start hearing your name, they will search for you on Google and will land upon your website.
One of the most cost-effective ways to get your website noticed is through posting on the social media channels. You can take your blog posts and turn each paragraph of the post into an individual social media post, for example a single blog post like this could be turned into 22 individual blog posts.
Video content performs much better than traditional static image posts.
By creating video content rather than images for social media, you are more likely to get your website noticed as the social media channels like videos more than images and so the more eyes on your videos, the more eyes on your website.
P.S. You can check out the social media video services that I offer here.
By joining forums relevant to your business, you can further interact with others in your industry and create a network of websites in your business’ sector. These websites can add to your backlink strategy by asking to write a guest post for their blog as mentioned earlier.
Also, by answering the questions of potential customers in the forums, they may check your website out if you were able to solve the problem that they had. Forums sometimes allow a website link within your forum profile which will add another backlink to your website.
By creating promotional content through your website, you bring potential customers straight to the site whether that be to a specific promotional page or to a sign up page where the visitor can submit their email to receive a promotional code. Try to make your promotions stand out to others in your industry so that potential customers choose to check out your website rather than your competitors.
Google Ads campaigns require investment into the paid advertisement side of Google’s search engine. Your ad will look something like this:
You can spend an awful lot paying Google to show your website on the first page of your targeting keyword. Having said that, if you are looking for quick increased website visibility and have the budget to do so, starting a Google Ads campaign may be the right option for you.
Just like Google Ads, Facebook Ads require investment but can lead to a lot more eyes on your website, meaning more potential customers. You can find more information on how to set up Facebook ads here.
Hopefully that hasn’t blown your mind! There are a lot of ways to get your website noticed but start off with your website to make sure that the foundations of your site are healthy and valuable in Google’s eyes.
Sign up to receive each new helpful article straight to your inbox!
There are a lot of things that will improve your website’s visibility but you may not have the time to do all of them or you may not even want to.
If that sounds like you, then I would love to have a chat and see how we can improve your website’s visibility on Google and get more customers buying your products and services through your website.
Why should brands develop a video marketing strategy? Here are the unique advantages video content offers.
Delighted to announce that I am the Rising Star Winner in the 2023 Brentwood Business Awards!
2024 and 2025 will bring rapid technological changes, and understanding these trends is the gateway to tomorrow.